SMS Marketing Software

Reach customers instantly with bulk and triggered SMS — DLT-compliant, delivery-tracked and logged to the same record as every other touch.

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Customer Relationship Management

Overview

SMS marketing delivers time-sensitive messages that get read fast: offers, reminders, OTPs and alerts. Send bulk campaigns to a segment or trigger messages from journeys and events, with personalisation pulled from the CRM record.

Built for India, it supports DLT-registered sender IDs and templates so your sends stay compliant, and delivery reports show exactly what landed. Every message logs to the contact, so SMS is part of the same history as calls, email and deals.

Explore Customer Relationship Management →

✓ Bulk and triggered SMS campaigns
✓ DLT-compliant sender IDs and templates
✓ Personalised from CRM fields
✓ Delivery and failure reporting
✓ OTP and transactional support
✓ Every message logged to the contact

Capabilities

Everything SMS Marketing gives you

Bulk SMS

Send campaigns to a segment in one go with personalisation from the record.

Triggered SMS

Fire messages automatically from journeys, deal stages or events.

DLT compliance

Use registered sender IDs and approved templates to meet Indian regulations.

Delivery reports

See delivered, failed and pending status for every message sent.

Transactional and OTP

OTPs and alerts go out on a transactional route, separate from promotional campaigns, with per-message delivery status.

Logged to record

Each SMS attaches to the contact timeline with its delivery status.

AI at work

How the agent works with SMS Marketing

The Flow-Cognition Agent runs a real loop on your SMS Marketing data — grounded in your records, governed and logged.

Sense

Reads each contact's SMS history, replies and opt-out status.

Decide

Picks the template, send time and segment for the next message.

Act

Queues the DLT-approved send and logs the delivery status on the record.

Five-tier model routing · field-level permissions · full audit trail. See the AI layer →

How it works

Live in four steps

Compose

Write a message using a DLT-approved template and merge fields.

Target

Pick a segment or set a trigger to send on.

Send

Deliver in bulk or automatically from a journey.

Track

Review delivery reports logged to each contact.

Use cases

Where teams put it to work

Promotions and offers

Retailers send time-limited offers to a chosen segment, with a link or code to redeem.

Reminders and alerts

Businesses send appointment, payment and dispatch reminders triggered by CRM events.

OTP and verification

Teams send OTPs and confirmations reliably through the same platform as marketing.

Why it matters

The payoff

Instant reach

Short, direct messages for offers, reminders and OTPs that customers can act on straight away.

Compliant by design

DLT sender IDs and templates keep Indian sends within the rules.

Proof of delivery

Delivery reports confirm exactly what reached customers.

Unified history

Every SMS sits on the record beside calls and emails.

FAQ

Questions, answered

Yes. You use DLT-registered sender IDs and pre-approved templates, so promotional and transactional SMS meet India's regulatory requirements.

Messages can fire from journeys, deal-stage changes, appointment reminders or any CRM event, not only bulk campaigns.

Delivery reports show delivered, failed and pending status per message, and each result is logged on the contact record.

Merge fields pull name, appointment time, amount and other details from the CRM record so each SMS is personal within the template rules.

Yes. Transactional messages and OTPs are supported alongside marketing sends, all on the same platform and record.