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Marketplace & Portal Leads

Every enquiry from IndiaMART, JustDial, TradeIndia and the property portals, pulled into one CRM automatically — de-duplicated, scored and routed the instant it arrives.

Customer Relationship Management

Overview

Marketplaces and portals are where a lot of Indian demand actually starts. But each one has its own inbox, and leads pile up unworked while a competitor calls first.

Here every portal connects to the CRM and drops its enquiries in as they happen — de-duplicated against what you already have, scored, and routed to the right rep for a call while intent is fresh.

Explore Customer Relationship Management →
  • ✓ IndiaMART & TradeIndia sync
  • ✓ JustDial leads captured
  • ✓ 99acres, MagicBricks & Housing (property)
  • ✓ De-duplication against existing leads
  • ✓ Auto-score and route
  • ✓ Source portal attributed on every lead
Capabilities

Everything Marketplace Leads gives you

All portals, one inbox

B2B marketplaces and property portals feed one CRM, so nothing waits unworked in a separate login.

Real-time ingest

Enquiries arrive as they are posted, not on an overnight batch, so you can be first to call.

De-duplication

Repeat enquiries merge into the existing lead instead of creating messy duplicates.

Auto-score & route

Each portal lead is scored and assigned to the right rep or queue on arrival.

Source attribution

Every lead is tagged with the portal it came from, so you know which pays back.

Instant follow-up

A new enquiry can trigger a call, WhatsApp or SMS within minutes.

Sources

Portals you can connect

B2B marketplaces

IndiaMART, TradeIndia and JustDial enquiries flow straight into the pipeline.

Property portals

99acres, MagicBricks and Housing leads land with the property context attached.

Anything else

Other portals connect through webhooks and the API, so no source is left out.

How it works

Live in four steps

1

Connect portal accounts

Link IndiaMART, JustDial, the property portals and more, once.

2

Leads ingest in real time

New enquiries arrive in the CRM as they are posted.

3

Dedupe & enrich

Repeats merge and each lead is tagged with its source.

4

Score, route, follow up

The right rep is assigned and outreach fires fast.

AI at work

How the agent works with Marketplace Leads

The Flow-Cognition Agent runs a real loop on your data — grounded in your records, governed and logged.

Sense

Reads every portal enquiry and matches it against existing records.

Decide

Scores it, merges duplicates and decides who should call first.

Act

Fires the first touch and logs it — governed end to end.

Five-tier model routing · field-level permissions · full audit trail. See the AI layer →

Use cases

Where teams put it to work

Manufacturers & distributors

High IndiaMART and TradeIndia volume is captured and worked before it goes cold.

Real estate

Portal buyer enquiries land with property details, routed to the right sales team.

Local services

JustDial and local-listing leads reach the nearest branch or agent instantly.

FAQ

Questions, answered

B2B marketplaces like IndiaMART, TradeIndia and JustDial, property portals like 99acres, MagicBricks and Housing, and others via webhook or API.

Repeat enquiries are matched to the existing lead and merged, so you work one record, not five.

Yes. Every lead is tagged with the portal it came from, so you can compare which portals produce revenue.

A new portal lead can trigger a call, WhatsApp or SMS and be routed to the right rep within minutes.

Leads can route by location to the nearest branch, team or agent automatically.

Why it matters

The payoff

Be first to call

Portal enquiries arrive in real time, so your rep dials before a competitor working the same lead.

No portal left unworked

Every marketplace feeds one inbox, so nothing waits unseen in a separate login.

Know which portal pays back

Each lead carries its source portal, so you can compare which listings actually produce revenue.

Clean, de-duplicated leads

Repeat enquiries merge into one record, so reps work a lead, not five copies of it.

Work every portal lead from one CRM

Start free, or get a guided walkthrough — connect IndiaMART, JustDial, TradeIndia and the property portals and never let an enquiry go cold.