Marketing Automation — one engine across voice, WhatsApp, RCS, chat, email, SMS and push
Build a journey once and let it run — triggered by behaviour and score, delivered across voice, WhatsApp, RCS, chat, email, SMS and push, coordinated by preference and consent, and measured all the way to revenue.
One engine behind every channel
Automation is not a channel — it is the engine that decides what to send, to whom, on which channel and when. That engine drives voice, WhatsApp, RCS, chat, email, SMS and push from one place.
Behaviour and score trigger the journey; coordination picks the channel and respects consent; the sequence carries it out; and every step is attributed back to revenue. Build once, run everywhere.
Build a journey with Drip →- ✓ Triggered by behaviour and score
- ✓ Runs across every channel
- ✓ Coordinated by preference and consent
- ✓ Branching journeys and fallback
- ✓ One conversation per customer
- ✓ Each touch attributed to pipeline and revenue in the Marketing ROI report
Voice, WhatsApp, RCS, chat and more
The same journey can reach out on any channel. Click one to see how it works.
Voice / OBD
Automated voice broadcasts and outbound dialing (OBD) fired by triggers, with press-key responses.
Template messages, bot flows and click-to-chat automated on the official WhatsApp Business API.
RCS
Rich, branded RCS journeys with buttons and read receipts, SMS fallback built in.
Chat
An AI chatbot that qualifies, answers and hands off across web, WhatsApp and app.
Triggered and scheduled email with segmentation, A/B testing and engagement tracking.
SMS
Triggered and bulk SMS with DLT compliance and delivery reports.
Push
Web and app push automated on live segments and behaviour triggers.
What drives the automation
Six capabilities work together — each owns its job, none duplicates another.
Drip sequences
Time- and behaviour-triggered journeys with branching — the sequence engine.
Omnichannel coordination
Picks the channel, order and frequency per contact, with consent and fallback.
Scoring & segments
Scores contacts and builds dynamic segments that decide who enters a journey.
Smart routing
Hands journey-qualified leads to the right owner the moment they are ready for sales.
Predictive
Predicts churn and next-best-action to steer what the journey does next.
Workflows
The trigger → condition → action engine that automates any process.
Live in four steps
Trigger
Behaviour or a score change starts the journey.
Decide
Rules and AI pick the channel, message and timing.
Deliver
The step sends on the best channel, with fallback and consent.
Measure
Every touch is attributed back to pipeline and revenue.
How the agent works with Marketing Automation
The Flow-Cognition Agent runs a real loop on every journey — grounded in your records, governed and logged.
Sense
Reads triggers, scores and each contact channel history.
Decide
Picks the channel, message and moment for the next step.
Act
Sends, adapts and logs on its own — governed end to end.
Every AI action respects consent, field-level permissions and is recorded in a full audit trail. See the AI layer →
Where teams put it to work
Lead nurture
Score-triggered drips move enquiries towards sales-ready.
Abandonment recovery
Cart or form drop-offs get a timed WhatsApp, SMS or email nudge.
Renewals and win-back
Lifecycle journeys reach customers before expiry and after lapse.
One engine to automate every channel
Start free, or get a guided walkthrough — build a journey once and let it run across voice, messaging, email and more.