Drip Marketing Automation

Build nurture journeys that send the right message as each contact acts, for marketing teams warming leads before sales.

Start Free → Book a Demo

Customer Relationship Management

Overview

Drip marketing lets you design multi-step journeys that send the right message at the right moment based on time or behaviour. A new lead can receive a welcome series, an inactive contact a re-engagement flow, all without anyone pressing send.

Journeys branch on what contacts do — opens, clicks, replies or purchases — and span email, SMS, WhatsApp and push on one platform. Because everything runs on the shared customer record, enrolments, exits and conversions are always in sync with sales.

Explore Customer Relationship Management →

✓ Visual multi-step journey builder
✓ Time and behaviour-based triggers
✓ Branching paths on contact actions
✓ Email, SMS, WhatsApp and push in one flow
✓ Auto-enrol and exit rules
✓ Goal and conversion tracking

Capabilities

Everything Drip Marketing gives you

Journey builder

Design multi-step nurture flows visually with delays, conditions and actions.

Behaviour triggers

Enrol and advance contacts based on opens, clicks, replies or events.

Branching logic

Send contacts down different paths depending on what they do.

Multichannel steps

Mix email, SMS, WhatsApp and push within a single journey.

Goal tracking

Define a goal and measure how many contacts reach it and where they drop off.

Segment entry

Auto-enrol contacts from segments and remove them when rules are met.

AI at work

How the agent works with Drip Marketing

The Flow-Cognition Agent runs a real loop on your Drip Marketing data — grounded in your records, governed and logged.

Sense

Reads where each contact sits in the journey and how they responded.

Decide

Picks the next step, delay or branch.

Act

Sends the step on the right channel, or exits the contact when the goal is met, with each move logged.

Five-tier model routing · field-level permissions · full audit trail. See the AI layer →

How it works

Live in four steps

Design

Build the journey with steps, delays and conditions.

Trigger

Contacts enrol on a schedule or a behaviour.

Nurture

Messages send across channels as contacts move through.

Convert

Contacts reaching the goal exit and pass to sales.

Use cases

Where teams put it to work

Lead nurturing

New leads receive a timed welcome and education series that warms them up before sales calls.

Re-engagement

Contacts who go quiet enter an automated win-back flow to revive interest.

Onboarding

Step-by-step sequences guide new customers through setup and first use.

Why it matters

The payoff

Nurture at scale

Once built, journeys run for every enrolled contact without anyone sending each message by hand.

Right message, right time

Triggers and delays deliver relevance instead of blasts.

Warmer handoffs

Sales receives leads already educated by the journey.

Always in sync

Enrolments and conversions update the same customer record.

FAQ

Questions, answered

Journeys can start on a schedule, on entry to a segment, or on a behaviour such as a form submission, and steps advance on time delays or further actions.

Yes. A single journey can mix email, SMS, WhatsApp and push, so you reach contacts on the channel they respond to best.

You add conditions so contacts take different paths based on whether they open, click, reply or convert, making the flow personal to each person.

Exit rules remove contacts when they reach the goal or meet a condition, so no one keeps getting messages after they convert.

Goal and step reporting show enrolments, completions, conversion rate and drop-off, so you can refine underperforming steps.