SMS Analytics
Measure every text you send — carrier delivery status, DLT template usage, link clicks and opt-outs — across operators and campaigns, so SMS is accountable, not a black box.
Overview
SMS reaches phones that email never will, but without delivery receipts and DLT visibility it is impossible to tell a message that sent from one that was actually delivered.
SMS Analytics captures the carrier delivery status of every message, the DLT template and sender ID it went out on, link clicks on short URLs and opt-out / DND events — all tied to the contact and campaign.
Explore Omnichannel Communication →- ✓ Carrier delivery status
- ✓ DLT template & sender ID usage
- ✓ Link clicks on short URLs
- ✓ Opt-out, DND & STOP handling
- ✓ Failed & undelivered reasons
- ✓ By operator, campaign & date
What SMS Analytics measures
Every signal on your own SMS traffic — described as what we capture, never as invented rates.
Delivery status
See delivered, failed and pending on every message, straight from the carrier receipt.
DLT template usage
Track which registered DLT template and sender ID each message went out on.
Link clicks
Measure click-through on the short URLs inside your messages.
Opt-out & DND
See STOP, opt-out and DND suppression so you message only who you may.
Failure reasons
Group undelivered messages by reason — invalid number, DND, carrier reject.
By operator
Compare delivery and latency across operators and routes.
The signals behind every send
Each one is captured against the contact and campaign the message belongs to.
- ✓ Delivered, failed and pending by operator and route
- ✓ Failure reason codes — invalid number, DND, carrier reject
- ✓ DLT template and header (sender ID) used per send
- ✓ Delivery latency from submit to receipt
- ✓ Short-URL click-through by campaign and link
- ✓ Opt-out, STOP and DND suppression events
- ✓ Transactional versus promotional traffic split
- ✓ Volume and cost by campaign, operator and date
Live in four steps
Connect SMS gateway
Link your SMS provider and registered DLT headers.
Every message logs
Submit, delivery status and clicks attach to the contact.
Delivery & DLT roll up
Delivery, failure reasons and template usage aggregate by campaign.
Act on failures
Fix failed routes and honour every opt-out automatically.
DLT and opt-out, kept clean
The regulatory signals that keep your SMS programme compliant in India.
DLT template & sender ID
See which registered template and header each send used, so approvals stay traceable.
DND & opt-out suppression
STOP and DND events suppress future sends automatically and are logged.
Failure & retry reasons
Undelivered messages grouped by carrier reason so you fix the route, not the symptom.
How the agent works with SMS Analytics
The Flow-Cognition Agent runs a real loop on your data — grounded in your records, governed and logged.
Sense
Reads every message, its carrier receipt and its DLT header.
Decide
Scores delivery, failure reasons and opt-out signals against your routes.
Act
Flags failing routes and suppresses opted-out numbers — every action logged.
Five-tier model routing · field-level permissions · full audit trail. See the AI layer →
Where teams put it to work
OTP & transactional
Confirm delivery and latency on one-time passwords and alerts.
Reminders & alerts
Track delivery and clicks on appointment and payment reminders.
Promotional campaigns
Measure reach, clicks and opt-outs on promotional sends.
Questions, answered
Carrier delivery status, DLT template and sender ID usage, link clicks, opt-out / DND events and failure reasons — by operator, campaign and date.
It records the carrier delivery status of your own messages; any rate you see is from your data, not a benchmark we invent.
Yes. Each message is logged against the registered DLT template and header it was sent on, so usage stays traceable.
STOP, opt-out and DND events are captured and suppress future sends automatically, and every event is logged.
SMS Marketing sends and automates campaigns; SMS Analytics measures what happened to every message, transactional and promotional alike.
See what your SMS is really doing
Start free, or get a guided walkthrough — every send, delivery receipt, click and opt-out, in one view.