Search & Business Profile Leads
Turn organic search and your Google Business Profile into tracked pipeline: listing calls and messages become leads in the CRM, and views, clicks and direction requests show up as listing performance.
Overview
When someone searches for what you do, or finds your Google Business Profile, the enquiry that follows often never reaches the CRM — a call to a listing number, a message, a tap for directions, all invisible.
Here search and listing demand is captured like any other channel. Organic visitors land on tracked pages; profile calls route through virtual numbers; messages and clicks become leads, all attributed back to the Marketing ROI report.
Explore Customer Relationship Management →- ✓ Google & Bing organic capture
- ✓ Google Business Profile calls & messages
- ✓ Bing Places listings
- ✓ Review & rating signals
- ✓ Listing calls tracked via virtual numbers
- ✓ Attribution to the Marketing ROI report
Everything Search & Business Profile gives you
Search demand capture
Organic Google and Bing visitors land on tracked pages, and when they call, chat or submit a form, the lead is captured with its search source.
Google Business Profile
Calls and messages from your Google Business Profile are logged as leads; views, website clicks and direction requests are reported as listing performance.
Listing calls tracked
Virtual numbers on your profiles record and attribute every call to the listing that drove it.
Messages to CRM
Business-profile and web messages arrive as leads with the conversation attached.
Reviews & reputation
Ratings and reviews are tracked as signals, and happy customers are prompted to review.
Attribution
Listing and search leads roll into the Marketing ROI report alongside paid channels.
Where the demand comes from
Organic search
Google and Bing visitors reach tracked landing pages that capture the lead with its source.
Business profiles
Google Business Profile and Bing Places drive calls, messages and direction requests.
Reviews
Ratings and reviews feed reputation signals and prompt more of them.
Live in four steps
Connect profiles & tags
Link Google Business Profile, Bing Places and your tracking.
Searcher finds you
Someone searches or opens your listing.
Calls, messages, clicks captured
Each action becomes an attributed lead.
Attributed & followed up
The lead is routed and worked, credited to its source.
How the agent works with Search & Business Profile
The Flow-Cognition Agent runs a real loop on your data — grounded in your records, governed and logged.
Sense
Reads search and listing leads with their keyword, listing and action.
Decide
Scores intent and decides the right owner and first touch.
Act
Fires follow-up and updates the record — governed throughout.
Every AI action respects field-level permissions and is recorded in a full audit trail. See the AI layer →
Where teams put it to work
Multi-location businesses
A Google Business Profile per branch turns local search into leads for the nearest team.
Local services
Listing calls and messages are routed straight to an available agent through a tracked virtual number.
High-intent search
Organic searchers who are ready to buy are captured and prioritised over cold traffic.
Questions, answered
Calls through the profile's tracking number and profile messages become leads with the listing attached. Views, clicks and direction requests are tracked as listing metrics.
A virtual tracking number on the profile records and attributes each call to the listing that produced it.
Yes. Bing organic search and Bing Places listings are captured alongside Google.
Ratings and reviews are tracked as reputation signals, and satisfied customers can be prompted to leave one.
Search and listing leads roll into the Marketing ROI report next to paid social and search.
The payoff
No enquiry invisible
Listing calls and messages stop vanishing outside the CRM — each becomes a lead.
Credit local demand
See what organic search and your Business Profile actually drive, not just paid.
Right branch, right call
Route listing calls to the nearest available team through a tracked number.
One ROI view
Search and listing leads sit next to paid channels in the Marketing ROI report.
Turn search and your Business Profile into pipeline
Start free, or get a guided walkthrough — capture every search and listing lead on the one platform that runs your whole CRM.