RCS Business Messaging — Branded, Rich Messages with SMS Fallback

Send verified, branded messages with images, carousels and tappable buttons in the native Android Messages app — with automatic SMS fallback — all delivered, tracked and logged from one CRM.

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Omnichannel Communication

Overview

RCS — Rich Communication Services — is the carrier-grade upgrade to SMS. Instead of 160 grey characters from an unknown number, you send a message under your verified business name and logo, with images, carousels and tappable buttons, natively in the Android Messages app. There is no separate app to install: RCS is delivered through the carrier and Google, and recipients see a trusted, branded sender the moment it lands.

On Office24by7, RCS runs as a first-class marketing and notification channel. Build a message once, send it to a CRM segment, and fall back to SMS automatically wherever RCS business messaging is not available — so reach is never lost. Every send, delivery, read receipt and button tap is logged against the customer's record and tied to campaign ROI, with consent and DLT rules enforced on every send.

Explore Omnichannel Communication →

✓ Verified, branded sender — business name + logo
✓ Rich media — images, carousels and product cards
✓ Tappable buttons and suggested quick replies
✓ Delivery and read receipts per message
✓ Automatic SMS fallback where RCS is unavailable
✓ Every send, receipt and reply logged to the CRM

Capabilities

Everything RCS Messaging gives you

Branded verified sender

Your verified business name and logo on every message, so recipients trust it — not an unknown number.

Rich media

Images, carousels and product cards turn a plain text into a mini landing page inside the chat thread.

Interactive buttons

Suggested quick replies and tappable actions drive responses without ever leaving the conversation.

Read & delivery receipts

See delivered, read and reply status per message — the visibility plain SMS never gave you.

Automatic SMS fallback

Where RCS is not supported, the message downgrades to SMS automatically, so reach is never lost.

Logged & governed

Every send, receipt and reply lands on the customer record — consent-checked, DLT-compliant and audited.

RCS vs SMS

Why RCS, and when SMS still wins

RCS is richer and more trusted; SMS is universal. You get both, with automatic fallback.

Capability	RCS	SMS
Sender identity	Verified brand name + logo	Numeric or alphanumeric header
Content	Images, carousels, cards	160 characters, text only
Interactivity	Tappable buttons & quick replies	Plain links only
Receipts	Delivered, read, typing	Delivered report at best
Trust	Verified brand badge	Registered header, no logo or badge
Best for	Campaigns, rich notifications, chat	Universal reach, OTP, plain alerts

How it works

Live in four steps

Verify your brand

Build the message

Compose with images, carousels and buttons on a no-code canvas.

Send to a segment

Target from the CRM; RCS delivers and SMS fills the gaps.

Track & follow up

Delivered, read and tap events land on the customer record.

AI at work

How the agent works with RCS Messaging

The Flow-Cognition Agent runs a real loop on every RCS and SMS send — grounded in your records, governed and logged.

Sense

Reads the audience and message and each contact's channel and delivery history.

Decide

Decides who gets RCS and who gets the SMS fallback, and the best time to send.

Act

Sends, captures receipts and taps, and updates the record — governed at every step.

Five-tier model routing · field-level permissions · full audit trail. See the AI layer →

Use cases

Where teams put it to work

Rich promotions

Launches and offers with product carousels and buy-now buttons, right inside the messaging app.

Transactional notifications

Order, booking and delivery updates with your branding and live status buttons customers can tap.

Conversational campaigns

Two-way rich threads whose replies are captured as leads on the customer record automatically.

Why it matters

The payoff

Trusted the moment it lands

A verified brand name, logo and badge replace an unknown number, so your message is opened instead of ignored.

A landing page in the inbox

Carousels, product cards and buttons let customers browse and act without ever leaving the Messages app.

Reach is never lost

Automatic SMS fallback means every contact is reached, whether or not their device supports RCS.

Engagement you can measure

Delivered, read and button-tap events per message turn a broadcast into campaign data you can optimise.

FAQ

Questions, answered

Rich Communication Services — the successor to SMS on Android, with a branded sender, rich media, buttons and read receipts, shown inside the default Messages app with no extra app to install.

No. RCS shows in the native Android Messages app. The message falls back to SMS on devices or networks where RCS business messaging is not available, so every contact is still reached.

RCS is carrier-based and delivered through Google with no separate app or install-time opt-in; WhatsApp is app-based. Many businesses use both — RCS for Android reach, WhatsApp for cross-platform chat.

Yes. RCS respects opt-in and the same consent and DND/DLT rules as SMS, and the sender is verified by the carrier and Google to prevent spoofing.

Delivered, read and button-tap events per message, all tied to the customer record and to campaign ROI inside the same dashboards as your other channels.