Office24by7 for Marketing Teams
Fill the funnel and prove the return — capture, channels, automation and measurement — all on the same customer record your sales team closes on.
Overview
Marketing tools rarely talk to the CRM, so attribution turns into guesswork and hard-won leads go cold in the handoff to sales.
Office24by7 runs the whole marketing motion on one record: capture from every source, reach on every channel, automate the journeys, and measure straight through to revenue — with consent and India data residency built in, not bolted on.
Explore CRM & Marketing Automation →- ✓ Capture from every source
- ✓ Every channel in one place
- ✓ Behaviour-triggered journeys
- ✓ Attribution all the way to revenue
- ✓ Consent-managed, DPDP, India residency
- ✓ AI that acts on your data
How the funnel runs
Capture, engage, automate, measure — each with a home on the same record.
Key capabilities
Drip & Journeys
Behaviour-triggered nurture that runs itself.
Voice Broadcasting
Send recorded voice messages and run outbound dialling to opted-in lists.
Attribution Models
First, last and multi-touch credit, your way.
Campaign Performance
Results by campaign, channel and content.
A/B Testing
Test variations and roll out the winner once results are clear.
Surveys & Feedback
Capture CSAT, NPS and voice-of-customer.
From first click to sales-ready
The record a campaign creates is the same record sales eventually closes — so nothing is re-keyed and nothing goes cold.
Capture
A visitor fills a form, replies on WhatsApp or scans a QR, and becomes an attributed lead.
Nurture
Drip journeys engage them on the channel they answer, scored as they interact.
Qualify
Behaviour and fit push them over your threshold to sales-ready.
Hand off
The lead routes to the right rep with its full source and activity history intact.
The payoff
No leads lost
Every enquiry becomes an owned, routed record the moment it lands.
Proven ROI
Attribution connects each campaign to the pipeline and revenue it drove.
Clean handoffs
Sales inherits the full context, so follow-up is fast and informed.
Compliant reach
Consent and DPDP-aligned data handling across every channel.
Questions, answered
Email, SMS, WhatsApp, RCS, voice broadcasting and push — all from the same platform and the same contact record, with journeys that span channels.
Every lead carries its source, campaign and UTM, and you choose first-touch, last-touch or multi-touch models to credit the channels that actually drive pipeline.
Yes. A lead captured by marketing is the same record sales works, so the handoff carries full history with nothing re-keyed.
Consent is captured and enforced across channels, and data is handled in line with DPDP with India residency.
The Flow-Cognition Agent scores leads, routes them to the right channel, generates campaign copy and predicts campaign outcomes — all governed and logged.
AI for Marketing
The Flow-Cognition Agent runs on your marketing data — it senses the records, decides the next best action, and acts, all governed and logged. See exactly what it does for Marketing, or how the engine itself works.