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Lead Management Software

Every enquiry from every channel lands as a scored, owned lead on one customer record — so sales always works the hottest first.

Customer Relationship Management

Overview

Leads arrive from web forms, landing pages, ad clicks, inbound calls, WhatsApp and imported lists — and each one becomes an attributed, de-duplicated record the moment it lands. Source, campaign and first activity are captured automatically, so you always know where a lead came from.

Scoring rules and round-robin routing put the right lead in front of the right rep as soon as it arrives, and the Flow-Cognition Agent can qualify, enrich and prioritise on its own. Because leads share the same record as contacts, deals and support, nothing is re-keyed as an enquiry becomes a customer.

Explore Customer Relationship Management →
  • ✓ Capture leads from every channel automatically
  • ✓ Auto-score and rank by buying intent
  • ✓ Round-robin and rule-based lead routing
  • ✓ Duplicate detection keeps the list clean
  • ✓ Full source and campaign attribution
  • ✓ One record from enquiry to renewal
Capabilities

Everything Leads gives you

Omnichannel capture

Forms, ads, calls, WhatsApp and imports feed one pipeline without retyping.

Behaviour scoring

Points-based rules add or remove score from web visits, opens and replies to surface sales-ready leads.

Smart routing

Assign leads by territory, product, language or round-robin the instant they arrive.

Duplicate control

Fuzzy matching on phone and email merges duplicates before they clutter the pipeline.

AI qualification

The Flow-Cognition Agent enriches, qualifies and flags leads that are ready for a call.

Source attribution

Every lead carries its channel, campaign and UTM so you know what actually works.

AI at work

How the agent works with Leads

The Flow-Cognition Agent runs a real loop on your Leads data — grounded in your records, governed and logged.

Sense

Reads each new lead, its source and its activity.

Decide

Scores intent and checks fit.

Act

Enriches the lead, routes it to the right rep and flags it as ready for a call, with every step logged.

Five-tier model routing · field-level permissions · full audit trail. See the AI layer →

How it works

Live in four steps

1

Capture

Leads flow in from forms, ads, calls and messaging into a single inbox.

2

Score

Rules rank each lead by fit and behaviour to reveal buying intent.

3

Route

The right rep is assigned automatically by territory or round-robin.

4

Convert

Qualified leads become deals on the same record, with history intact.

Use cases

Where teams put it to work

Inside sales teams

Reps open a ranked queue each morning and dial the highest-intent leads first, with scripts and history in view.

Marketing operations

Every campaign's leads are attributed and scored so marketing can prove which channels drive real pipeline.

Multi-branch businesses

Leads route to the nearest branch or product owner automatically, so no enquiry sits unclaimed.

Why it matters

The payoff

Faster first response

Instant routing means reps reach hot leads while intent is still high.

Fewer missed leads

Every enquiry is assigned an owner by your routing rules.

Sharper prioritisation

Scoring focuses reps on the leads most likely to close.

Cleaner pipeline

De-duplication keeps reporting and follow-up accurate.

FAQ

Questions, answered

Web forms and landing pages, paid ads, inbound and missed calls, WhatsApp and SMS, plus CSV or API imports. All of them create the same lead record.

You define rules that add or subtract points for fit attributes and behaviour, such as a pricing-page visit or an email reply. Leads crossing your threshold are flagged as sales-ready.

Yes. Routing rules assign by territory, product, language, source or round-robin, and reassign if a lead is not actioned within your SLA.

The system matches on phone and email using fuzzy logic and merges or flags duplicates, so a repeat enquiry updates the existing record instead of creating a new one.

A qualified lead becomes a deal and contact on the same shared record, carrying its full source, score and activity history forward with no re-keying.

See Leads in your workflow

Start free, or get a guided walkthrough with our team — on the one platform that runs Customer Relationship Management and your whole business.