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Email Analytics

Measure every email you send and receive — delivery, opens, clicks, bounces, replies and response time — rolled up by rep, team and campaign, so email stops being a blind spot.

Omnichannel Communication

Overview

A lot of business happens over email, yet most of it never shows up in a report. You cannot improve what you cannot see.

Email Analytics records what happened to every message — delivered or bounced, opened, clicked, replied to and how fast — and ties each thread back to the lead, deal or ticket it belongs to.

Explore Omnichannel Communication →
  • ✓ Delivery & bounce tracking
  • ✓ Opens & link clicks
  • ✓ Reply rate & response time
  • ✓ Thread health & follow-up gaps
  • ✓ Sentiment on every thread
  • ✓ By rep, team & campaign
Capabilities

What Email Analytics measures

Every signal on your own email traffic — described as what we capture, never as invented rates.

Sends & delivery

See what was sent and what was delivered on every mailbox and campaign.

Opens & clicks

Track which emails were opened and which links were clicked across each send.

Bounces & sender health

Separate hard and soft bounces so bad addresses and sender issues surface fast.

Reply rate

See how often emails earn a reply, by rep, segment and campaign.

Response time

Measure how quickly your team replies — and where replies lag.

Sentiment

Read the tone of each thread so you catch unhappy conversations early.

What you can measure

The signals behind every thread

Each one is captured against the lead, deal or ticket the email belongs to — no separate inbox to reconcile.

  • ✓ Delivery versus bounce by domain and sender identity
  • ✓ Hard versus soft bounce classification and reason
  • ✓ Open and click by template, sequence and send
  • ✓ Unsubscribe and spam-complaint signals
  • ✓ Reply rate and response time by rep and by team
  • ✓ Thread continuity and follow-up gaps on open conversations
  • ✓ Sentiment and tone surfaced from each thread
  • ✓ Volume by campaign, segment, mailbox and date
How it works

Live in four steps

1

Connect mailboxes

Link shared and individual team inboxes securely.

2

Every email logs

Sends, delivery, opens, clicks and replies attach to the record.

3

Metrics roll up

Response time, sentiment and thread health aggregate by rep, team and campaign.

4

Act on the gaps

Chase the slow, stalled or souring threads before they go cold.

Deliverability

Keep email landing in the inbox

The signals that tell you whether your messages reach people — and keep reaching them.

Bounce & sender health

Separate hard and soft bounces so bad addresses and sender reputation issues get fixed.

Engagement signals

Opens and clicks show which subject lines and content actually earn attention.

Thread continuity

See which conversations stalled and need a nudge before they drop.

AI at work

How the agent works with Email Analytics

The Flow-Cognition Agent runs a real loop on your data — grounded in your records, governed and logged.

Sense

Reads every email thread, its delivery status and its outcome.

Decide

Scores response time, sentiment and thread health against your norms.

Act

Surfaces the threads that need a reply or a save — every suggestion logged.

Five-tier model routing · field-level permissions · full audit trail. See the AI layer →

Use cases

Where teams put it to work

Sales email

See which reps and messages earn replies and move deals forward.

Support email

Track response and resolution time on emailed tickets.

Marketing email

Connect broadcast opens and clicks to real pipeline.

FAQ

Questions, answered

Delivery and bounces, opens and clicks, reply rate, response time, thread health and sentiment — by rep, team and campaign.

It measures opens, clicks, deliveries and bounces on your own sends; any rate you see reflects your data, not a benchmark we invent.

Yes. Connect shared and individual team mailboxes and every email is tracked on the record.

Yes — per rep and per team, so you can fix where replies lag.

Email Marketing sends and automates campaigns; Email Analytics measures every email conversation, including one-to-one threads.

See what your email is really doing

Start free, or get a guided walkthrough — every send, open, reply and thread, in one view.