WhatsApp Business API Bot — Chatbot, Templates & Automation

Put an always-on chatbot on WhatsApp — answer FAQs, qualify leads, send approved template messages and hand off to a live agent, all on the official Business API.

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Omnichannel Communication

Overview

WhatsApp is where Indian customers already are, and the official WhatsApp Business API lets you automate conversations there at scale — verified, compliant and reliable. Office24by7's WhatsApp bot greets customers, answers common questions, captures and qualifies leads, shares catalogues and order updates, and books appointments, working around the clock without keeping anyone waiting. When a conversation needs a human, it hands off smoothly to a live agent with the full chat history intact.

Outbound is handled through pre-approved message templates for notifications, reminders, OTPs and promotions, sent to opted-in contacts within WhatsApp's policy rules. Rich media, buttons and quick replies make each interaction fast, and every conversation is logged against the customer's CRM record. The bot is built visually, so you can design flows, set keywords and update responses without writing code — turning WhatsApp into a full sales and support channel.

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✓ Runs on the official WhatsApp Business API with your verified business profile
✓ Always-on chatbot for FAQs, leads and bookings
✓ Pre-approved template messages for notifications
✓ Rich media, buttons and quick replies
✓ Seamless handoff to live agents with full history
✓ Every conversation logged to the CRM record

Capabilities

Everything WhatsApp Bot gives you

Always-On Chatbot

Answer FAQs, qualify leads and book appointments automatically, 24x7, without keeping customers waiting.

Template Messages

Send WhatsApp-approved templates for notifications, reminders, OTPs and offers to opted-in contacts.

Agent Handoff

Escalate to a live agent seamlessly, carrying the full conversation history into the inbox.

Visual Flow Builder

Design bot flows, keywords and responses on a no-code canvas that anyone on the team can edit.

Rich Interactions

Share catalogues, images, buttons and quick replies to move conversations forward faster.

CRM Logging

Capture every chat, lead and outcome against the customer's record for a full history.

AI at work

How the agent works with WhatsApp Bot

The Flow-Cognition Agent runs a real loop on your WhatsApp Bot data — grounded in your records, governed and logged.

Sense

Reads each incoming message and the contact's history.

Decide

Detects intent and decides whether the bot can answer or a person is needed.

Act

Replies, qualifies the lead or hands off to an agent with the chat history, every step logged.

Five-tier model routing · field-level permissions · full audit trail. See the AI layer →

How it works

Live in four steps

Connect the API

Onboard your verified WhatsApp Business API number and business profile.

Build the Bot

Design conversation flows, keywords and quick replies on the visual canvas.

Add Templates

Create and submit message templates for approval to send outbound notifications.

Go Live & Route

Publish the bot and set rules for when to hand off to live agents.

Use cases

Where teams put it to work

24x7 lead qualification

An education institute's bot greets every enquiry on WhatsApp, asks about the course of interest and budget, and hands qualified leads to a counsellor with the chat history attached.

Order and delivery updates

A retailer sends approved template messages for order confirmation, dispatch and delivery, letting customers track or modify orders by tapping quick-reply buttons.

Support deflection

A service business answers common questions — hours, pricing, status — automatically on WhatsApp, escalating only the complex cases to a live agent.

Why it matters

The payoff

Meet customers where they are

Serve customers on the channel they already use daily, with instant, always-on responses.

Handle more chats with the same team

The bot handles routine chats around the clock, freeing agents for conversations that need a human.

Compliant messaging

Verified Business API and approved templates keep outbound messaging within WhatsApp's policy.

Every conversation on record

Every chat, lead and handoff is logged to the CRM so context is never dropped.

FAQ

Questions, answered

Yes. The bot runs on the official WhatsApp Business API with a verified business profile, which is the compliant, reliable way to automate conversations and send messages at scale — not an unofficial or personal-app workaround.

WhatsApp requires that business-initiated messages outside the 24-hour customer service window use pre-approved templates. You create templates for notifications, reminders, OTPs and offers, submit them for approval, and send them to opted-in contacts.

Yes. The bot hands off to a live agent whenever a conversation needs one — by keyword, intent or on request — and the agent receives the full chat history so the customer never has to repeat themselves.

No. Bot flows, keywords, quick replies and responses are built on a visual no-code canvas, so your team can launch and update the WhatsApp experience without developers.

Every conversation, captured lead and outcome is logged against the customer's CRM record, giving sales and support a complete history and letting you trigger follow-up workflows automatically.