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Communication Analytics for Sales

Every dial, follow-up, proposal and meeting on a deal, measured in one place — so you can see which reps work the pipeline, where follow-ups slip, and which conversations actually move opportunities forward.

At a glance

What Sales watches

The signals that answer “who is working the pipeline, and which conversations close” — every tile shown per rep, per team and per pipeline stage.

Call connect & talk-time

Dials, connect rate and conversation length on every outbound and inbound call.

Follow-up SLA

Time to first touch on new leads and whether the next step on a deal happened on time.

Outreach & replies

Emails, WhatsApp and SMS sent, opens and reply rate on each cadence.

Meetings booked & held

Demos and meetings set, held, rescheduled or no-showed per rep.

What you can measure

The conversation metrics behind every deal

Each one is captured against the lead, contact and deal record — no separate dialer or inbox to reconcile.

  • ✓ Call volume, connect rate and average talk-time by rep and by team
  • ✓ Time to first contact on a new lead, and whether it met your follow-up SLA
  • ✓ Cadence completion — which planned touches were sent, skipped or late
  • ✓ Email and message open, reply and bounce by sequence and template
  • ✓ Proposal and quote views, time spent and time-to-sign on e-signed documents
  • ✓ Meetings booked, held, no-showed and their action items
  • ✓ Channel mix and touch count per deal stage — what it takes to advance a deal
  • ✓ Call topics, QA scores and sentiment surfaced from recordings and transcripts
Report packs

Reports a sales manager opens on Monday

Ready-made views you can filter by rep, team, pipeline, source and date — or clone into your own dashboard.

Rep activity scorecard

Dials, talk-time, emails, meetings and follow-ups side by side, so coaching starts from facts.

Follow-up SLA & slippage

New leads with no first touch, and open deals past their next-step date.

Outreach-to-meeting funnel

How touches turn into connects, connects into meetings and meetings into stage movement.

Proposal engagement

Which quotes were opened, how long they were read and where they stalled before signature.

Channel mix by stage

The touches and channels that tend to precede a won deal, so you can repeat the pattern.

Call QA & topics

Sampled calls scored against your checklist, with recurring objections and topics.

Who uses them

Built for every revenue role

SDR & BDR leads

See outreach volume, connect rate and cadence completion, and spot reps who need help landing the first conversation.

Account executives

Track proposal engagement, meeting outcomes and the next step on every open deal in one activity view.

Sales managers & RevOps

Compare teams on activity and conversion, enforce follow-up SLAs and keep forecasts grounded in real engagement.

One shared record

Every touch on the same deal

Calls, emails, WhatsApp, meetings and proposals all log to the same lead, contact and deal record that CRM, automation and reporting already use. One unified data model means a rep’s activity, a deal’s channel mix and a team’s SLA adherence read from the same source — with role-based access, audit trails and India data residency throughout.

See it in dashboards →
FAQ

Sales analytics questions

Both, from one record. Because every call, email and meeting logs to the deal it belongs to, you can look at a rep’s activity or at how a deal was worked — without stitching a dialer, an inbox and the CRM together by hand.

Yes. You can report on time to first contact for new leads and on open deals whose next step is overdue, and surface both as live lists managers work from.

No. The platform measures your own activity and outcomes — connect rate, reply rate, talk-time, time-to-sign and the like — against your targets. Any sample numbers shown in a demo dashboard are illustrative, not benchmarks.

Every view filters and groups by rep, team, pipeline, source and date, so you can compare like for like and drill from a team summary into a single conversation.

See how Sales communicates

Start free, or get a guided walkthrough — every dial, follow-up, proposal and meeting on a deal, measured and rolled up.