+91-40-4033-4444 hello@office24by7.com Hyderabad, Telangana, India

One customer record, from first touch to renewal

Marketing, Sales, Support and Customer Success work from one shared customer record — from first touch to renewal and beyond. Capture and score every lead, run the pipeline, resolve tickets and grow accounts. The Flow-Cognition Agent works the record end to end, scoring leads, drafting replies and moving deals on its own.

Sales  ·  Marketing  ·  Support  ·  Customer Success

Products & applications

Sales, marketing & support in one CRM

Every tool your revenue teams need, on one shared customer record.

Sales

Marketing

Support

Applications

Solutions for every revenue team

Prebuilt sales, marketing and support applications on one platform.

Key capabilities

What you can do with CRM

The essentials your teams reach for every day — each backed by real objects in the platform.

Capture and score your leads

Web forms, ads and calls become attributed, auto-scored leads — so sales always works the hottest first.

Run the full sales cycle

Leads to opportunities to quotes to orders, with forecasting, targets and territories built in.

Support, then grow

Tickets, SLAs and CSAT keep customers happy; health scores, renewals and upsell keep them growing.

Object explorer

Every object, one search

78 objects power CRM. Filter by department or search to find exactly what you need.

78 objects

Campaign

20 fields

Plan, launch, and measure marketing campaigns across every channel so customers see the right message at the right time.

Inbound marketing
Campaign IdCampaign NameChannelStart DateEnd DateBudget+14 more

Lead tracking

20 fields

Attribute every visit and lead back to the exact channel, source, and creative that produced it.

Inbound marketing
Lead Tracking IdLeadCampaignContactAccountCall Log+14 more

Segment / List

13 fields

Define reusable audience segments and lists that every campaign sends to.

List NameList TypeSourceMember CountOwnerCreated DateTime+7 more

Landing Page

15 fields

Capture inbound interest with published pages and convert visitors into tracked leads.

Inbound marketing
Page NameLanding Page IDCampaignURL SlugPage OwnerVisits+9 more

Web Form

15 fields

Capture leads straight from your website into the CRM, mapped to the right fields.

Inbound marketing
Form IDForm NameSubmissionsUTM CaptureFieldsForm Type+9 more

Template

9 fields

Reuse approved, on-brand content so teams work faster and stay consistent.

Common objects
Template NameChannelBodyCategoryTemplate IDCreated DateTime+3 more

UTM / Source

14 fields

Attribute every visit and lead back to the exact channel, source, and creative that produced it.

Inbound marketing
SourceSource IDCampaignLead trackingConversion EventMedium+8 more

Lead Score Marketing

17 fields

Rules that add or remove points based on behaviour to surface sales-ready leads.

Rule NameLeadContactCampaignSignalPoints+11 more

Webinar / Event

17 fields

Plan webinars and events, and track registrations, attendance and outcomes.

Event NameCampaignTypeEvent DateHostSegment+11 more

Content Asset

15 fields

Manage the content library — blogs, ebooks, videos — and track its performance.

Asset NameCampaignTypeOwnerPublish DateStatus+9 more

Attribution

13 fields

Assign revenue credit across the touchpoints that influenced a conversion.

TouchpointChannelCampaignLeadWeightOwner+7 more

Campaign Budget

14 fields

Allocate and control spend, then compare planned versus actual against results.

NameBudget IDCampaignBudget OwnerPeriodPlanned+8 more

A/B Test

19 fields

Test two variants of a message and let the better performer run automatically.

Test IDCampaignTest NameVariant AVariant BGoal Metric+13 more

Workflow / Journey

17 fields

Design multi-step automated journeys that move contacts toward a goal.

Journey NameTemplateEntry SegmentTriggerStepsOwner+11 more

Nurture Track

15 fields

A themed sequence of touches inside a journey that warms a specific audience.

Track NameTemplateJourneyAudienceCadenceOwner+9 more

Social Post

15 fields

Manage social content and conversations from one place.

Post idCampaignTemplateCaptionNetworkSchedule+9 more

Ad Campaign / Calendar

17 fields

Plan, launch, and measure marketing campaigns across every channel so customers see the right message at the right time.

Ad NamePlatformSpendImpressionsClicksCPL+11 more

Referral Program

15 fields

Run referral programs that reward customers for bringing new business.

Program NameReward TypeReward ValueOwnerStatusReferrers+9 more

Survey

15 fields

Collect structured feedback — NPS, CSAT, polls — from audiences.

Survey NameCampaignTypeAudienceOwnerStatus+9 more

Lead Magnet

14 fields

Gated assets that capture leads in exchange for value.

Magnet NameTypeGatedLanding PageOwnerStatus+8 more

Channel Analytics / Metric

11 fields

Turn raw campaign activity into the numbers leadership actually watches.

ChannelAnalytics IDCampaignMetricAnalytics OwnerValue+5 more

Campaign Performance Matrix

15 fields

Plan, launch, and measure marketing campaigns across every channel so customers see the right message at the right time.

Metric IDCampaignPeriodLeadsCostRevenue+9 more

ROI / Attribution Revenue

14 fields

Tie revenue back to the campaigns and channels that actually created it.

PeriodSpendRevenueROIROI Record IDCampaign+8 more

Tracking Tag / Pixel (GTM)

16 fields

Attribute every visit and lead back to the exact channel, source, and creative that produced it.

Tag NameTag IDCampaignLanding PageConversion EventWeb Form+10 more

Conversion Event

15 fields

Track meaningful conversions and the value they represent for attribution.

Event NameCampaignTypeValueSourceOwner+9 more

Ad Audience / Remarketing List

14 fields

Group people into targeted lists so the right message reaches the right audience.

Audience NamesizeAudience IDCampaignAd CampaignSegment+8 more

Google My Business / Local Listing

15 fields

Keep local business listings accurate so nearby customers can find and trust us.

Listing NameListing IDListing ManagerCategoryRatingReviews+9 more

Review / Reputation

18 fields

Watch and respond to public reviews so the brand stays trusted.

Review IDListingAccountProduct/ServiceContactSource+12 more

SEO Keyword Ranking

15 fields

Track where target keywords rank over time and spot movement.

KeywordPageCurrent RankPrevious RankSearch VolumeOwner+9 more

SEO Audit

18 fields

Run technical and on-page audits and track issues to resolution.

Audit NameSite SectionLanding PageSEO Keyword RankingBacklinkCampaign+12 more

Backlink / Off-page

16 fields

Track backlinks earned, their authority and health.

Source DomainTarget PageCampaignSEO Keyword RankingDomain AuthorityLink Type+10 more

Lead

27 fields

Capture, qualify, and route inbound prospects so no genuine buyer is ever lost.

Lead NameCompanyEmailPhoneLead SourceLead Status+21 more

Account

18 fields

Hold the single source of truth for each customer company that every team works from.

Account NameAccount TypeIndustryGST NumberAnnual RevenueBilling Address+12 more

Contact

15 fields

Store the people you deal with inside each account, with full communication history.

Contact NameDesignationEmailMobileDecision RoleContact id+9 more

Opportunity / Deal

20 fields

Track live deals through the pipeline and forecast revenue the business can rely on.

Opportunity NameAmountExpected Close DateForecast CategoryOpportunity IDOpportunity Type+14 more

Quotation

15 fields

Build accurate, approved quotes fast and turn them straight into orders.

Quote IdAccountOpportunityQuote DateValid UntilQuotation Value+9 more

Sales Order

20 fields

Confirm what the customer agreed to buy and hand a clean, priced record to fulfilment and finance.

Order NumberAccountOpportunityQuoteOrder DateOrder Owner+14 more

Activity / Task

18 fields

Track every call, email, meeting and to-do against a record so follow-ups never slip.

SubjectTask TypeRelated ToAccountOpportunityLead+12 more

Product / Price

12 fields

Maintain the catalogue of what we sell, with pricing teams can quote from.

Product nameNo. of UnitsUnit CostTotal CostTaxingTax Percentage+6 more

Sales Target

17 fields

Set and track the numbers each rep and team is expected to hit.

Target NamePeriodTarget AmountAchievedTarget IdTerritory+11 more

Lost Reason

14 fields

Standardise why deals are lost so win/loss analysis is consistent and coachable.

Reason NameCategoryLinked OpportunityCompetitorOwnerLost Date+8 more

Forecast

13 fields

Track live deals through the pipeline and forecast revenue the business can rely on.

Forecast IDTerritoryOwnerForecast NamePipeline ValueWeighted Value+7 more

Territory

11 fields

Define who owns which accounts and regions so coverage is clear.

Territory NameRegionGeo ScopeTerritory IDTerritory CodeTerritory Type+5 more

Meetings

16 fields

Schedule and record sales meetings with prospects and customers, and capture their outcome.

Meeting SubjectAccountContactOrganizerMeeting DateStart Time+10 more

Appointments

16 fields

Book and manage on-site or service appointments with time-slots, confirmation and reminders.

Appointment NumberCustomerAssigned ToAppointment DateSlotService Type+10 more

Document management

18 fields

Store, version and track sales documents — quotes, proposals, contracts — against the right record.

Document NameDocument TypeRelated ToOpportunityContactOwner+12 more

Product/services

18 fields

Maintain the catalogue of what we sell, with pricing teams can quote from.

Product IDProduct NameProduct TypeProduct CategoryProduct SubCategoryProduct Family+12 more

Pipeline Stage

11 fields

Track live deals through the pipeline and forecast revenue the business can rely on.

Stage IDStage NameIs Won/Lost?Forecast CategoryStage OrderWin Probability+5 more

Ticket

19 fields

Log, prioritise, and resolve every customer issue against a promised service level.

Ticket NumberResolution ArticleSubjectDescriptionPriorityStatus+13 more

Customer

18 fields

Hold the master service record for each customer the support team serves.

Customer IdCustomer NameEmailPhone NumberPlan / TierCustomer Status+12 more

SLA Policy

16 fields

Define the response and resolution promises we make, and hold the team to them.

SLA Policy IDPolicy NamePriorityResponse TargetResolution TargetSLA Manager+10 more

Knowledge Article

14 fields

Give agents and customers instant, consistent answers and cut repeat questions.

TitleBodyStatusVersionViewsArticle ID+8 more

Category

12 fields

Organise and configure support so tickets are handled consistently.

Category IDCategory NameDescriptionParent CategoryStatusPriority+6 more

Escalation

13 fields

Move stuck or ageing issues to the right people before a customer becomes unhappy.

Escalation IDTicketReasonLevelStatusEscalated To+7 more

CSAT

15 fields

Measure how satisfied customers are after each interaction and act on it.

RatingCommentDateCSAT IDTicketFeedback Type+9 more

Canned Response

12 fields

Give agents fast, consistent, approved replies to common questions.

Response IDTitleBodyShortcutCategoryStatus+6 more

Queue

13 fields

Route incoming work into the right team bucket so nothing is unowned.

Queue IDQueue NameRoutingTeamStatusQueue Manager+7 more

Reply / Activity

15 fields

Log every reply and action taken on a ticket so the full conversation and audit trail live in one place.

SubjectActivity TypeTicketAgentChannelDirection+9 more

Problem

16 fields

Group related tickets under one root cause and fix it once.

Problem IDTitleRoot CauseWorkaroundStatusCategory+10 more

Asset / Product

13 fields

Maintain the catalogue of what we sell, with pricing teams can quote from.

Asset NameSerial / IDWarranty EndAsset IDAsset TypeStatus+7 more

Tag

13 fields

Attribute every visit and lead back to the exact channel, source, and creative that produced it.

Tag NameColourTag IDDescriptionTag CategoryStatus+7 more

Support Business Hours

13 fields

Organise and configure support so tickets are handled consistently.

NameTime DaysWorking DaysHolidaysBusiness Hours IDTime Zone+7 more

CSM Customer

17 fields

The customer-success view of an account — lifecycle stage, tier and owner. It points at the CRM Account rather than copying it.

Customer IDAccountPrimary ContactCustomer Success ManagerLifecycle StageTier+11 more

Subscription

19 fields

What the customer actually pays for, and until when. One account may hold several — which is why this cannot live as fields on the customer.

Subscription IDCustomerSales OrderPlanBilling FrequencySubscription Status+13 more

Health Score

17 fields

A composite of usage, support, engagement, payment and renewal signals — the number that says whether a customer is thriving or quietly leaving.

Health Score IDCustomerScoreBandUsage SignalSupport Signal+11 more

Adoption Metric

16 fields

What the customer actually uses — feature by feature, week by week. Adoption is the leading indicator; renewal is the lagging one.

Metric IDCustomerFeatureAdoption StageActive UsersLicensed Users+10 more

Churn Risk

17 fields

A named, owned risk that the customer will leave — with the reason, the value exposed, and the mitigation.

Risk IDCustomerSubscriptionRisk LevelPrimary ReasonARR at Risk+11 more

Renewal

17 fields

The decision to continue — its value, its likelihood, and who is driving it. Opened from the subscription, closed against an opportunity.

Renewal IDCustomerSubscriptionOpportunityRenewal TypeRenewal Value+11 more

Expansion / Upsell

14 fields

A growth motion inside an existing account. The commercial record stays in Sales — this holds the customer-success context that Sales does not.

Expansion IDCustomerOpportunityExpansion TypeTrigger SignalARR Uplift+8 more

Success Plan

15 fields

The agreed statement of what success means for this customer, and how it will be measured.

Plan IDCustomerPlan NameBusiness ObjectivePlan StatusGoals Total+9 more

Customer Goal

16 fields

One measurable outcome inside a success plan, with a target and a deadline.

Goal IDSuccess PlanCustomerGoal NameGoal CategoryTarget Value+10 more

Playbook

15 fields

A repeatable set of plays the CSM runs when a signal fires — low adoption, a departed champion, a support spike.

Playbook IDPlaybook NameTrigger SignalPlaybook StatusStepsTimes Run+9 more

CSM Onboarding

16 fields

The first ninety days — from signed order to first value. Distinct from HR Onboarding, which onboards an employee.

Onboarding IDCustomerOnboarding Stage% CompleteKick-off DateTarget Go-live+10 more

QBR / Review

15 fields

The scheduled conversation where value delivered is proved and the next quarter is agreed.

QBR IDCustomerSuccess PlanReview TypeScheduled DateReview Status+9 more

Touchpoint

16 fields

Every deliberate contact with the customer — call, email, meeting, check-in — and what came of it.

Touchpoint IDCustomerContactTouchpoint TypeDirectionSentiment+10 more

NPS Survey

15 fields

A relationship survey sent to a customer, and the score it returned. The per-interaction score already lives on CSAT.

Survey IDCustomerCSAT ResponseSurvey StatusScoreRespondent Category+9 more

Customer Reference

15 fields

A customer willing to speak for you — a call, a case study, a logo. Advocacy, tracked like an asset.

Reference IDCustomerReferral ProgramReference TypeReference StatusTimes Used+9 more

CSM Escalation

16 fields

A relationship-level escalation: the customer, not the ticket, is the thing at risk.

Escalation IDCustomerTicketTitleSeverityCategory+10 more
No objects match — try another search or department.
Reports & dashboards

Turn CRM data into decisions

Build table and pivot reports on any object, group and aggregate, then schedule them to land in inboxes automatically.

Table Report

Flat rows-and-columns grid — one row per record. Best for record-level auditing, raw data review, and exports.

Group Count onlyExport: CSV, Excel

Pivot Report

Cross-tabulated matrix with Fields, Columns, and Rows axes. Best for management summaries and cross-dimensional comparison.

Group Count, Avg, Max, Min, Sum, Per (%)Export: CSV, Excel

Dashboards you’ll live in

Pipeline by stage & owner
Live deal value and count across every stage and rep
Pivot
Lead source attribution
Which channels, campaigns and UTMs produce revenue
Pivot
Win / loss with lost reasons
Conversion and why deals are won or lost
Table
SLA & first-response time
Support responsiveness against your SLA policies
Pivot
CSAT trend by agent
Satisfaction after every resolution, over time
Pivot
Renewals & churn-risk board
Upcoming renewals and accounts at risk
Table
Aggregate:Group CountAvgMaxMinSumPer (%)Schedule:DailyWeeklyMonthlyOnce
The platform

Explore the seven pillars

AI at work

How the Flow-Cognition Agent works in CRM

A real loop on your CRM data — sense, decide, act — grounded in your records and governed by default.

Sense

Reads every lead, deal, contact and conversation across sales, marketing and support.

Decide

Scores leads, predicts churn, flags at-risk deals and picks the next best action.

Act

Drafts replies, routes leads, moves deals and books meetings — on its own, all logged.

Five-tier model routing · field-level permissions · full audit trail. See the AI layer →

FAQ

Questions, answered

One CRM on one shared customer record. Marketing, Sales, Support and Customer Success all read and write the same record, so nothing has to be synced between tools.

CRM starts at ₹999 per user per month, and the support desk at ₹799 per agent per month. Prices exclude GST. See the pricing page for every plan.

Yes. Every object above is live in the platform, and you can add your own fields, forms and pipelines without code.

Yes. WhatsApp goes through the official Business API with approved templates, and SMS runs on DLT-registered routes.

In India. Office24by7 is DPDP compliant, access is controlled down to the field, and every change is logged. How we protect data →

See CRM in your workflow

Every object and report above is live in the platform. Start free, or let us map it to how your team works.

AI nodes inside

The AI nodes inside CRM

The node categories and agents that power CRM. Explore them all in the node catalog.