Social Analytics
Measure the leads and messages that arrive from social — by platform, page and campaign — with first-response times on every DM and comment, so social is a pipeline, not a vanity count.
Overview
Social channels generate leads and conversations across many platforms at once, and they scatter across inboxes that sales and support rarely see together.
Social Analytics unifies lead and message volume from each connected platform, with first-response and resolution times on every DM and comment, all tied back to the lead record.
Explore Omnichannel Communication →- ✓ Lead & message volume by platform
- ✓ First-response & resolution time
- ✓ Comment & DM tracking
- ✓ Lead-ad to CRM attribution
- ✓ Sentiment on social conversations
- ✓ By platform, page & campaign
What Social Analytics measures
Every signal on your own social activity — described as what we capture, never as invented rates.
Volume by platform
See inbound messages, comments and leads from each connected platform in one place.
Social leads captured
Track lead-ad and inbox submissions mapped straight to the CRM record.
Response time
Measure first-response and resolution time on every DM and comment.
DM & comment threads
Follow the full conversation on each thread across platforms.
Sentiment
Read the tone of social conversations so you catch escalations early.
By page & campaign
Compare volume and response across pages and campaigns.
The signals behind every conversation
Each one is captured against the lead and platform the message belongs to.
- ✓ Inbound message and comment volume per platform
- ✓ Social lead-ad submissions mapped to CRM records
- ✓ First-response time on DMs and comments
- ✓ Unanswered and overdue social conversations
- ✓ Resolution time and reopen on social threads
- ✓ Sentiment and tone per platform and page
- ✓ Campaign and page attribution for each lead
- ✓ Volume and response by platform, page and date
Live in four steps
Connect social pages
Link your Facebook, Instagram, LinkedIn and other pages.
Messages & leads log
DMs, comments and lead-ad submissions attach to the record.
Response metrics roll up
First-response, resolution and sentiment aggregate by platform.
Clear the queue
Work the unanswered and overdue social conversations first.
Every platform, one view
The social surfaces your teams work, measured the same way across each one.
Facebook & Instagram
DMs, comments and story replies, with response time on each thread.
Messages and lead-gen form submissions tied to the CRM record.
Lead ads & comments
Paid lead-ad submissions and comment replies attributed to campaigns.
How the agent works with Social Analytics
The Flow-Cognition Agent runs a real loop on your data — grounded in your records, governed and logged.
Sense
Reads every DM, comment and lead-ad submission across platforms.
Decide
Scores first-response time, sentiment and backlog against your norms.
Act
Surfaces the overdue and souring conversations to work next — every action logged.
Five-tier model routing · field-level permissions · full audit trail. See the AI layer →
Where teams put it to work
Social selling
See which platforms and campaigns produce leads that convert.
Social support
Track response and resolution time on inbound DMs and comments.
Social campaigns
Connect lead-ad spend to captured leads and pipeline.
Questions, answered
Lead and message volume by platform, first-response and resolution time, comment and DM activity, lead-ad attribution and sentiment.
No. It measures first-response and resolution time on your own conversations; any rate you see is from your data.
The social pages you connect — Facebook, Instagram, LinkedIn and more — unified into one view.
Yes. Lead-ad and inbox submissions map to the lead record, with the page and campaign that produced them.
Posting tools publish content; Social Analytics measures the leads and conversations that come back and how fast you respond.
See what social is really bringing in
Start free, or get a guided walkthrough — every lead, DM, comment and response time, in one view.