Website Visitor Tracking
Turn anonymous website traffic into named, actionable leads — see who is visiting, what they viewed and follow up while intent is fresh.
Overview
Visitor tracking puts a lightweight script on your site that reveals visiting activity: the pages viewed, time spent, return visits and, where possible, the company behind the visit. Instead of guessing, you see real interest as it happens.
High-intent visitors can be surfaced to sales or enrolled into a follow-up flow, and identified visitors convert into tracked leads on the CRM. Because it shares the customer record, a visitor who later fills a form links straight to their earlier browsing history.
Explore Customer Relationship Management →- ✓ Identify website visitor activity
- ✓ See pages viewed and time on site
- ✓ Reveal visiting companies where possible
- ✓ Spot high-intent return visitors
- ✓ Convert visitors into tracked leads
- ✓ Alert sales to hot activity
Everything Visitor Tracker gives you
Visitor identification
See visiting activity and, where possible, the company behind a session.
Page-level insight
Know which pages a visitor viewed and how long they stayed.
Intent detection
Surface return and pricing-page visitors as high-intent prospects.
Real-time alerts
Notifies sales when a known lead or, where it can be identified, a target account is active on your site.
Lead conversion
Turn identified visitors into tracked leads on the CRM record.
Visit history
Keep a history of sessions that links to a lead once they convert.
What each session tells you
Every tracked session builds a picture you can act on — the pages viewed, how long they stayed, how often they have returned and, where the data allows, the company behind the visit.
Repeat visits and pricing or product-page views push a visitor up the priority list, and the moment they identify themselves the whole browsing history links to their lead record.
See how leads are tracked →- ✓ Pages viewed and time spent on each
- ✓ Return visits and visit frequency
- ✓ Company behind the visit, where possible
- ✓ Pricing and product-page intent signals
- ✓ Alerts when a known account is active
- ✓ Full history linked once they convert
How the agent works with Visitor Tracker
The Flow-Cognition Agent runs a real loop on your Visitor Tracker data — grounded in your records, governed and logged.
Sense
Watches live sessions, pages viewed and return visits.
Decide
Flags high-intent visitors, such as repeat pricing-page views, and matches them to target accounts.
Act
Alerts the account owner and creates a follow-up task, with every step logged.
Every AI action respects your field-level permissions and is recorded in a full audit trail. See the AI layer →
Live in four steps
Install
Add the tracking script to your website.
Observe
See visitor activity, pages and companies in real time.
Prioritise
Flag high-intent and target-account visitors.
Follow up
Convert or enrol them and pass to sales.
Where teams put it to work
B2B sales teams
Reps see which target accounts are browsing and reach out while interest is high.
Demand generation
Marketers understand which content draws visitors and which pages signal buying intent.
Account-based marketing
ABM teams get alerted when named accounts visit, timing outreach to real activity.
The payoff
See hidden interest
Anonymous traffic becomes visible, actionable activity.
Time outreach right
Alerts let sales reach visitors while intent is fresh.
Better content decisions
Page insight shows what actually engages visitors.
Linked history
Browsing links to the lead once they identify themselves.
Questions, answered
A lightweight script on your website records visitor sessions, the pages they view and their return visits after the visitor gives cookie consent, and can reveal the company behind a visit where data allows. Tracking is DPDP compliant, with data stored in India.
Known visitors, such as those who clicked a tracked email or previously submitted a form, are identified by name, while others are shown at company or activity level.
Return visits, time on site and pricing or product page views flag high-intent visitors, and alerts notify sales when target accounts are active.
When a visitor submits a form they become a tracked lead, and their earlier browsing history links to the same record for full context.
Yes. Visitor activity feeds into the shared record, so browsing behaviour and later attribution and scoring all sit on one lead.
Related capabilities
Lead Tracker
Source, UTM and behaviour captured on every lead, from first touch to close.
Website Lead Gen
Turn every website source — forms, chat, QR, search — into tracked leads on the CRM.
Form Builder
Drag-and-drop forms and surveys that post straight into the customer record.
Website Chatbot
Engage visitors in real time and capture them as leads on the same record.
Marketing ROI
See what each channel returns, spend versus revenue, across digital and offline.
Lead Management
Every enquiry lands as a scored, owned lead on one customer record.
See Visitor Tracker in your workflow
Start free, or get a guided walkthrough with our team — on the one platform that runs Customer Relationship Management and your whole business.