Form Analytics
Measure every form on your site and campaigns — views, starts, submissions and completion — with field-level drop-off, so you fix the step that loses leads.
Overview
A form is where a visitor becomes a lead, and it is often where most of them quietly give up. Totals alone never tell you which field made them leave.
Form Analytics tracks views, starts, submissions and completion for every form, plus the field where people abandon — tied straight to the lead the form creates.
Explore Omnichannel Communication →- ✓ Views, starts & submissions
- ✓ Completion & abandonment rate
- ✓ Field-level drop-off
- ✓ Time to complete
- ✓ Source & campaign of each view
- ✓ By form, device & date
What Form Analytics measures
Every signal on your own forms — described as what we capture, never as invented rates.
Views & submissions
See how many people viewed, started and submitted each form.
Completion rate
Track how many starts turn into completed submissions.
Field drop-off
Find the exact field where people abandon the form.
Time to complete
Measure how long a form takes and where people stall.
Source & campaign
See the page and campaign each submission came from.
By device
Compare completion across desktop, mobile and tablet.
The signals behind every submission
Each one is captured against the lead the form creates — no separate analytics tag to reconcile.
- ✓ Views, starts and submissions per form
- ✓ Completion and abandonment rate
- ✓ Field-level drop-off — which field loses people
- ✓ Time to complete and partial-entry capture
- ✓ Source, campaign and page of each submission
- ✓ Device and browser split
- ✓ Duplicate and spam submission flags
- ✓ Submission volume and lead quality by date
Live in four steps
Embed or build a form
Use the form builder or embed a form on your site.
Every view logs
Views, starts, fields and submits attach to the lead.
Funnel & fields roll up
Completion, drop-off and source aggregate by form.
Fix the drop-off
Rework the field or step that loses the most people.
From view to lead
The steps a visitor moves through on a form, each one measured.
View to start
How many viewers actually begin filling the form in.
Field drop-off
The exact field where people abandon, so you can shorten or fix it.
Submit to lead
Completed submissions that became a lead on the record.
How the agent works with Form Analytics
The Flow-Cognition Agent runs a real loop on your data — grounded in your records, governed and logged.
Sense
Reads every view, field interaction and submission.
Decide
Scores completion and field drop-off against your other forms.
Act
Flags the field and step losing the most people to fix next — logged.
Five-tier model routing · field-level permissions · full audit trail. See the AI layer →
Where teams put it to work
Lead-capture forms
See which forms and fields turn visitors into leads.
Registration & event forms
Track sign-up completion for events and webinars.
Support & request forms
Measure completion on service and request forms.
Questions, answered
Views, starts, submissions and completion, field-level drop-off, time to complete, source and campaign — by form, device and date.
No. It measures completion on your own forms; any rate you see is from your data, not a benchmark we invent.
Yes. Field-level drop-off shows the exact field where visitors abandon.
Yes. Every submission creates or updates a lead on the record, with its source and campaign.
Form Builder creates the form; Form Analytics measures how people use it and where they drop off.
Fix the form step that loses leads
Start free, or get a guided walkthrough — every view, field and submission, in one view.