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Survey & Feedback Analytics

Measure every survey you run — responses, completion, and the CSAT, NPS and CES scores you capture — across channels, so feedback turns into action instead of a spreadsheet.

Omnichannel Communication

Overview

Surveys only help if people finish them and someone acts on the result. Response and completion rates, and the scores behind them, usually live outside your CRM.

Survey Analytics tracks sends, responses and completion for every survey, and captures the CSAT, NPS and CES scores your customers give — tied to the contact, ticket or deal, with verbatim comments.

Explore Omnichannel Communication →
  • ✓ Responses & completion rate
  • ✓ CSAT, NPS & CES capture
  • ✓ Question-level drop-off
  • ✓ Response by channel
  • ✓ Verbatim comment themes
  • ✓ By survey, segment & date
Capabilities

What Survey Analytics measures

Every signal on your own feedback programme — the scores are the ones your customers give, not numbers we invent.

Responses & completion

See sends, responses and completion for every survey you run.

CSAT, NPS & CES

Capture the satisfaction, loyalty and effort scores respondents give.

Question drop-off

Find the question where people abandon a survey.

Channel mix

See response by email, SMS, WhatsApp, in-app and link.

Comment sentiment

Read the tone and themes in verbatim comments.

By segment

Compare scores across segment, agent, team and date.

What you can measure

The signals behind every survey

Each one is captured against the contact, ticket or deal the survey belongs to.

  • ✓ Send, response and completion rate per survey
  • ✓ Question-level drop-off — where people abandon
  • ✓ CSAT and CES by ticket, agent and team
  • ✓ NPS with promoter, passive and detractor split
  • ✓ Response by channel — email, SMS, WhatsApp, in-app, link
  • ✓ Verbatim comment themes and sentiment
  • ✓ Score trend over time and by cohort
  • ✓ By survey, segment, agent and date
How it works

Live in four steps

1

Build & send a survey

Create a survey and send it on any channel.

2

Responses log

Every response and score attaches to the record.

3

Scores roll up

CSAT, NPS, CES and completion aggregate by segment and team.

4

Close the loop

Route detractors and low scores to the right owner.

Scores you capture

CSAT, NPS and CES, in context

The standard feedback scores, captured against the record so you can act on them.

CSAT

Satisfaction after a support interaction, tied to the ticket and agent.

NPS

Loyalty with a promoter, passive and detractor split by segment.

CES

Effort scores that show where a journey is harder than it should be.

AI at work

How the agent works with Survey & Feedback Analytics

The Flow-Cognition Agent runs a real loop on your data — grounded in your records, governed and logged.

Sense

Reads every response, score and verbatim comment.

Decide

Scores completion, CSAT, NPS and CES against your targets.

Act

Routes detractors and low scores to the right owner to close the loop — logged.

Five-tier model routing · field-level permissions · full audit trail. See the AI layer →

Use cases

Where teams put it to work

Post-support CSAT

Measure satisfaction right after a ticket is resolved.

Relationship NPS

Track loyalty across the customer base over time.

Product & onboarding feedback

Capture effort and sentiment through the onboarding journey.

FAQ

Questions, answered

Sends, responses and completion, question-level drop-off, CSAT, NPS and CES, channel mix and verbatim comment themes.

No. The scores are the ones your customers give; you set the targets, and any sample figure in a demo is illustrative.

Email, SMS, WhatsApp, in-app and shareable links — response is tracked per channel.

Yes. Question-level drop-off shows the exact step where respondents leave.

Surveys builds and sends the forms; Survey Analytics measures responses, completion and the scores and themes they produce.

Turn feedback into action

Start free, or get a guided walkthrough — every response, score and comment, tied to the record.