+91-40-4033-4444 hello@office24by7.com Hyderabad, Telangana, India
Channel · OEM Partner

Ship our platform inside your product.

Your software runs your customers’ business once they are won. We add what happens before — pre-sales CRM, cloud telephony, WhatsApp bot and campaigns, SMS and RCS — inside your product, under your brand, on wholesale, usage-based economics.

How it works

How the OEM motion runs

Lead with pre-sales CRM, cloud telephony and the WhatsApp bot — then switch on SMS, Email, RCS, voice broadcasts and push as your customers grow.

1 · Scope the embed

Decide which capabilities — pre-sales CRM, cloud telephony, WhatsApp, SMS, AI, workflows — you want inside your product, and how deep the integration goes.

2 · Design the setup together

Our technical team works with yours on how your customers are provisioned, kept separate and metered for usage.

3 · Embed via our APIs

Your engineers build our capabilities into your application through our APIs, with our team alongside. The interface and the experience stay yours.

4 · Agree wholesale economics

You pay platform and usage-based pricing from our wholesale rate card — with optional minimum commitments — instead of a reseller discount, and you set your own customer pricing.

5 · Ship & scale

Launch to your customers under your own brand, with partner administration and usage reporting agreed during onboarding.

Then expand

Add capabilities as your customers ask — each addition sits on the same relationship, with no new contract each time.

Inside your product

Your product, your brand — our platform underneath

An example: an admission enquiry inside a school-software product. The parent enquires, the WhatsApp bot replies, the lead lands in your product, a counsellor calls with one click, the admission is confirmed — all under your brand.

  • ✓ Pre-sales CRM to capture and convert enquiries
  • ✓ Cloud telephony with IVR, click-to-call and recording
  • ✓ WhatsApp bot with template campaigns
  • ✓ SMS, Email, RCS, voice broadcasts and push — through our APIs

Not building on our APIs?

Want our product under your brand without embedding capabilities in your own application? That is a White Label conversation — you resell the ready-made product with your branding instead. See the White Label programme.

Ideal profile

Who this fits

Software companies that want to own the product and the customer, with us as the engine underneath.

Software vendors

Vendors who want to add communication, CRM or AI without building it.

SaaS platforms

Platforms that need embedded telephony, WhatsApp or messaging.

Vertical products

School, hospital, diagnostics, lending, logistics — whose customers fight for leads outside the product.

Own-the-customer teams

Teams who want to own the product and the customer, with us as the engine underneath.

What we give you

A platform to build on

The APIs, the isolation and the economics to run communication at scale without building the stack.

APIs & a sandbox

Our APIs and a sandbox, with a technical team alongside your engineers.

Isolated accounts

A separate, isolated account for each of your customers, set up during onboarding.

Wholesale economics

Wholesale, usage-based economics and OEM branding tiers — not a reseller discount.

The economics

How you earn on OEM

You buy platform capacity at wholesale and price your product however you like — the margin, and the growth, are yours.

  • ✓ The margin between wholesale platform cost and the price you charge
  • ✓ Usage-based economics that scale with your product, not per-seat commissions
  • ✓ Every capability you embed — communication, CRM, AI — on one relationship
  • ✓ Natural expansion as your customers consume more, with no new contract each time

A worked example

A school-management software company embeds pre-sales CRM, cloud telephony and the WhatsApp bot so its schools can capture and convert admission enquiries inside the product they already use. It pays wholesale platform and usage rates and prices the new module for its schools. As admission season drives calls and messages, its margin grows — and the schools have one less reason to leave at renewal. It never had to build or run the telephony stack.

Exact wholesale rates, minimum commitments and branding tiers are agreed during onboarding — they depend on the capabilities embedded and projected volume.

Clear lines

Who does what

Nothing blurry. Here is where your product ends and our platform begins.

You handle

  • ✓ Your product, UX and the end-customer relationship
  • ✓ Pricing, billing and first-line support to your customers
  • ✓ Building our capabilities into your application

We handle

  • ✓ The underlying platform — telephony, messaging, CRM, AI and workflows
  • ✓ Customer separation, provisioning and uptime
  • ✓ Platform updates, security and the APIs you build on
Questions

OEM — the questions we get

No, unless you choose to tell them. The capability appears inside your product, under your brand and your interface.

Resellers get a discount off our list price. OEM partners pay wholesale platform and usage rates from our rate card and set their own price — so your margin grows with usage, not per seat.

Yes. Many partners start with one — cloud telephony or the WhatsApp bot — and add more as their customers ask. Each addition sits on the same relationship.

Yes. Each of your customers runs as a separate, isolated account under your partner account. The exact provisioning and usage-reporting setup is agreed with your technical team during onboarding.

Your customer is the Data Fiduciary and owns their data. You act as their processor, and Office24by7 acts as your sub-processor under a Data Processing Agreement. All data is stored in India.

Want our capabilities inside your product?

Tell us about your product and your customers. We aim to reply within 3 business days and suggest a half-day joint workshop with your business and technical leads.

Partner with us

Explore the partner program