Campaign Performance
One report for every campaign — reach, engagement, leads, pipeline and revenue, broken down by campaign, channel and creative, all tied to the same record as your sales.
Overview
Dashboards cover the whole business; marketing needs a view built around campaigns — which campaign produced which leads, and what those leads became.
Here every campaign rolls up from the same customer record as sales: engagement, leads, pipeline influenced and revenue, sliced by channel and content, compared campaign to campaign and scheduled to your inbox.
Explore Customer Relationship Management →- ✓ Reach & engagement
- ✓ Leads & conversion
- ✓ Pipeline & revenue influenced
- ✓ By channel & content
- ✓ Compare campaigns
- ✓ Export & schedule
Everything Campaign Performance gives you
Campaign rollup
Every metric for a campaign in one view — from first impression to closed revenue.
Channel breakdown
See how each channel inside a campaign contributed to the result.
Content performance
Find which creative, subject line or offer actually moved people.
Pipeline influenced
Links campaigns to the deals and revenue they touched, using the attribution model you choose.
Compare & benchmark
Put campaigns side by side to see what to repeat and what to retire.
Scheduled reports
Send the report to the team and leadership automatically, on a schedule.
Live in four steps
Tag campaigns
Every send and ad is tagged to its campaign.
Capture engagement
Opens, clicks, replies and visits roll up automatically.
Roll up to pipeline
Leads connect to the deals and revenue they become.
Report & compare
Compare campaigns and share the results.
How the agent works with Campaign Performance
The Flow-Cognition Agent runs a real loop on your data — grounded in your records, governed and logged.
Sense
Reads engagement, leads and revenue across every campaign.
Decide
Flags over- and under-performing campaigns and points to the likely drivers, such as channel, creative or segment.
Act
Compiles and shares the report — every figure traceable and governed.
Five-tier model routing · field-level permissions · full audit trail. See the AI layer →
Where teams put it to work
Marketing standup
The team sees what is working this week and shifts effort fast.
CMO review
Leadership gets campaign results tied to pipeline and revenue.
Agency reporting
Agencies report outcomes per client campaign, not vanity metrics.
Questions, answered
Dashboards is general BI across the platform; Campaign Performance is the marketing-specific view organised by campaign, channel and content.
Campaign, channel, content and segment — down to individual creative or subject line.
Yes. Leads connect to the deals they become, so you see pipeline and revenue influenced.
Yes. Put any campaigns side by side to benchmark and decide what to repeat.
Yes. Schedule the report to the team and leadership on a recurring basis.
The numbers a campaign report answers
From the first impression to the closed deal, every figure rolls up from the same customer record — no spreadsheet stitching.
Reach & delivery
How many contacts the campaign reached on each channel, with sends, delivered and bounced broken out.
Engagement
Opens, clicks, replies, scans and visits — the signals that show whether the message landed.
Leads & conversion
New and known leads the campaign created or re-engaged, and how many moved to the next stage.
Pipeline influenced
The deals the campaign touched and their value, credited by the attribution model you choose.
Revenue & cost
Closed revenue set against campaign spend, so the result is money rather than vanity metrics.
Creative & variant
Performance per subject line, creative and offer, so you know which version earned the result.
See every campaign in one report
Start free, or get a guided walkthrough with our team — on the one platform that runs Customer Relationship Management and your whole business.