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AI Intelligence Layer — Node Catalog

64 workflow nodes across 8 categories, 4 cross-cutting engines and a five-tier model-routing foundation. Every node is draggable into the workflow builder; AI and non-AI nodes interoperate.

Roadmap — nodes marked Coming soon roll out in phases.

Applied AI capabilities

Every capability these nodes power

The nodes below compose into the applied capabilities your teams use day to day. From conversation and voice to scoring, prediction and risk & compliance — open any capability for the full picture.

See the whole AI Intelligence Layer →

Foundation

Foundation Nodes (Non-AI) 10

Ten non-AI primitives form the backbone of every workflow. They orchestrate flow and data movement, and provide the connective tissue that AI nodes plug into.

Trigger

Start a pipeline on lead creation, stage change, or inbound message

In Event source (record change, form submit, schedule, webhook)Out Workflow start with event payload

Condition

Route flow based on CRM field evaluation

In Field value(s), comparison ruleOut Boolean branch decision

Action

Update records, create tasks, assign owners

In Record ID, field updates, task specOut Executed CRM change

Wait / Delay

Pause between steps; time-based nurture

In Duration or absolute dateOut Resumed flow at scheduled time

Loop

Bulk-process matching records

In Record set, iteration configOut Per-record iteration

Webhook / API

Fire outbound calls to external endpoints

In URL, method, headers, payloadOut External call response

Data Transform

Normalise data between steps and systems

In Raw fields, mapping rulesOut Mapped / reshaped fields

Split

Fan out into concurrent paths

In Flow contextOut Parallel branches

Merge

Re-converge parallel branches

In Multiple branchesOut Joined single flow

End

Close the pipeline and log outcome

In Flow contextOut Terminated workflow
Analysis & Scoring

Analysis & Scoring Nodes 10

These nodes read text and record data and emit scores, labels, and structured signals used to route, prioritise, and trigger downstream steps.

Lead Scoring

Route high-score leads to senior reps; trigger callback for 80+

In Lead record data, behaviour historyOut Score (0-100), score breakdown

Sentiment Analysis

Escalate negative sentiment; flag positive for testimonials

In Text (message, email, ticket)Out Sentiment label, confidence, emotion breakdown

Intent Detection

Route to correct department; trigger demo on purchase intent

In Text (message, chat)Out Intent label, confidence, parameters

Entity Extraction

Auto-populate CRM fields; create tasks from extracted deadlines

In TextOut Structured entities (name, budget, location, dates)

Keyword Extraction

Tag records; trigger topic-specific workflows

In TextOut Ranked keywords, topic clusters

Language Detection

Route to language-specific agent; select template language

In TextOut Language code, confidence

Spam Detection

Auto-archive spam; block from reaching agents

In Message or lead dataOut Spam probability, spam signals

Priority Classification

Set SLA timers; escalate P1 immediately

In Ticket or lead dataOut Priority level (P1-P4), urgency factors

Risk Detection

Trigger retention workflow; alert account manager

In Account or deal dataOut Risk score, risk factors, churn probability

Behavior Analyzer

Identify disengaged customers; trigger re-engagement

In User activity historyOut Behaviour patterns, engagement score
Decision

Decision Nodes 8

Decision nodes replace brittle IF/ELSE chains with AI judgement that returns a decision plus its reasoning, enabling compound-signal branching.

Next Best Action

Auto-execute top recommendation or present options

In Record context, history, goalsOut Recommended action, reasoning, expected outcome

Lead Routing

Intelligent round-robin by expertise and capacity

In Lead data, team availability, skillsOut Assigned user, routing reasoning

Qualification Decision

Auto-qualify; send nurture to unqualified

In Lead data, scoring outputOut Qualified / Not Qualified, reasoning

Escalation Decision

Compound-signal escalation, not single thresholds

In Ticket data, sentiment, SLA statusOut Escalate / Hold, reasoning

Approval Decision

Auto-approve within limits; queue exceptions

In Request data, policy rulesOut Approve / Reject, reasoning

Workflow Decision AI

Dynamic branching replacing complex IF/ELSE

In Workflow state, record dataOut Selected path, reasoning

Dynamic Condition AI

AI judgement for ambiguous scenarios

In Any record dataOut Boolean decision with explanation

Channel Routing

WhatsApp for urgent, email for formal, SMS for reminders

In Customer preferences, message typeOut Recommended channel, reasoning
Content Generation

Content Generation Nodes 7

Generation nodes produce channel-ready content — messages, emails, proposals, quotes, and call scripts — from CRM context.

Message Generator

Auto-generate personalised follow-ups

In Context, recipient, purposeOut WhatsApp / SMS message text

Email Generator

Personalised outreach, follow-ups, responses

In Context, recipient, toneOut Email subject + body

Proposal Generator

Auto-generate when deals reach a stage

In Deal data, products, pricingOut Proposal document

Quotation Generator

Generate quotes on purchase intent

In Product selection, pricing rulesOut Formatted quotation

Script Generator

Prepare agents before outbound calls

In Call purpose, lead contextOut Call script with talking points

Follow-up Generator

Auto-create after meetings, demos, missed calls

In Previous interaction, outcomeOut Follow-up message

Campaign Message Generator

Generate A/B test variants

In Campaign goals, audienceOut Marketing content
Knowledge & Agents

Knowledge & Agent Nodes 11

Knowledge nodes answer questions from indexed content; agent nodes are tool-using AI agents that act within your permissions and approval rules.

FAQ Answering

Auto-respond to common questions

In Customer questionOut Answer, source reference

Product Recommendation

Upsell / cross-sell suggestions

In Customer profile, contextOut Recommended products, reasoning

Document Q&A

Policy or contract question answering

In Question + document referenceOut Answer from document

Policy Answering

Internal policy auto-answers

In Internal questionOut Policy answer, source

Sales Agent

Autonomous or assisted sales conversations

In Sales conversation contextOut Response, strategy, objection handling

Support Agent

Autonomous or assisted support resolution

In Support ticket contextOut Response, troubleshooting steps

Campaign Agent

End-to-end campaign management with A/B testing

In Campaign parametersOut Strategy, content, scheduling

Pricing Agent

Dynamic pricing during negotiation

In Product, quantity, customer tierOut Calculated price, discount reasoning

Negotiation Agent

Handle price objections in automated conversations

In Objection, deal contextOut Counter-argument, concession strategy

Recommendation Agent

Suggest best-fit solutions

In Customer context, goalsOut Solution recommendations
Prediction

Prediction Nodes 5

Prediction nodes run pre-trained ONNX models (some with LLM assistance) for fast forecasts inside the workflow on conversion, churn, revenue, activity, and campaign performance.

Conversion Prediction

Prioritise follow-ups; allocate resources to high-probability leads

In Lead data, behaviourOut Conversion probability, timeline, key factors

Churn Prediction

Trigger retention workflows; alert CSMs for at-risk accounts

In Account data, activity historyOut Churn probability, risk factors, timeline

Revenue Forecast

Feed dashboard widgets; alert when forecast drops

In Pipeline data, historical patternsOut Projection with pessimistic/expected/optimistic scenarios

Activity Prediction

Pre-schedule outreach; proactive staffing

In User history, patternsOut Predicted next activity, timing, volume

Campaign Prediction

Optimise campaign parameters before launch

In Campaign config, audienceOut Predicted open/click/conversion, ROI
Utility & System

Utility & System Nodes 9

Utility nodes provide memory, personalisation, scheduling, resilience, and channel-specific intelligence that other nodes draw on.

Conversation Memory

Maintain context across sessions

In Chat / call historyOut Stored context

User Profile Builder

Enrich records; feed other agent nodes

In All interactionsOut 360° customer profile

Personalization AI

Customise every touchpoint per recipient

In Profile, contextOut Personalised content (tone, language, length)

Auto Task Creator

Auto-generate follow-up tasks

In Workflow stateOut Created tasks

Smart Scheduler

Best-time scheduling for outreach and meetings

In Availability, urgencyOut Optimal time

Retry Logic AI

Intelligent retries for failed actions

In Error detailsOut Retry strategy

Response Optimization

A/B test and auto-select best variant per segment

In Draft, channel, variantsOut Optimised / winning response

Voice AI

Real-time voice intelligence

In Voice call audioOut Transcription, analysis

WhatsApp AI

Intelligent WhatsApp conversation handling

In ConversationOut Responses, actions
Integration & API

Integration & API Nodes 4

Integration nodes connect the AI layer to internal data and external systems. They carry no AI cost but depend on external API availability and latency.

CRM Fetch

Fetch deals before churn prediction; fetch prior deals before proposal generation

In Query params: module, filters, fields, sort, limitOut Array of matching CRM records

API Call

Enrich leads with external data; push qualified leads to marketing tools

In URL, method, headers, body, retry configOut Parsed API response

Data Sync

Sync contacts, deals, tickets, and AI scores with external systems

In Source/target config, field mapping, conflict rulesOut Sync status: synced, conflicts, failures

Tool Execution

Trigger reports, campaign sends, bulk updates, dashboard widgets

In Tool ID, parameters, execution contextOut Tool execution result
Cross-cutting Engines

Cross-Cutting AI Engines

Four engines operate across all nodes and surfaces, providing shared intelligence rather than being tied to a single workflow step.

Recommendation Engine

Powers Next Best Action, product recommendations, and personalised suggestions across surfaces

Anomaly Detection Engine

Flags outliers in pipeline, activity, and account signals to trigger alerts

Forecasting Engine

Drives revenue, activity, and campaign projections feeding dashboards and alerts

Explainable AI Engine

Records reasoning behind every AI decision to preserve auditability and user trust

Technical foundation

Five-tier model routing & orchestration

Requests route to the cheapest capable tier and escalate only when needed — with retrieval and agent orchestration underneath.

Tier 1 · ONNX (local)Tier 2 · Phi-4 14BTier 3 · Qwen 3 8BTier 4 · SarvamTier 5 · Claude (fallback)BGE-M3 embeddingsQdrant vector storeMCP · 9 serversA2A protocolDPDP · India-only

Build with these nodes in AI Studio

Compose agents and workflows from the library — grounded in your governed data.