Communication Analytics for Marketing
Every campaign send, open, click, reply, form fill and unsubscribe across email, SMS, WhatsApp, RCS, push and social — measured by channel, campaign and segment, so you can see what reaches people and what they actually respond to.
What Marketing watches
The signals that answer “did it reach them, and did they engage” — every tile shown by channel, campaign and segment.
Reach & delivery
Sent, delivered, bounced and failed on every broadcast, by channel.
Engagement
Opens, clicks and replies by campaign, template and audience.
Form & landing response
Submissions, completion rate and field-level drop-off.
List health
Opt-outs, unsubscribes and suppression across channels.
From a send to a response
Each metric ties to the same contact record your CRM, journeys and segments use.
- ✓ Delivery and deliverability by channel — email, SMS, WhatsApp, RCS and push
- ✓ Open, click-through and reply by campaign, template and send time
- ✓ Journey and drip step engagement — where contacts progress or stall
- ✓ Engagement broken out by segment, source and audience
- ✓ Form and landing-page submissions, completion rate and field drop-off
- ✓ Social DMs, mentions, response time and sentiment
- ✓ Opt-out, unsubscribe and bounce trends that affect list quality
- ✓ Survey and feedback responses with themes and sentiment
The channels Marketing measures
Open any channel for its full metric set.
Delivery, opens, clicks, replies and unsubscribes.
SMS
Delivery, response, link clicks and opt-out.
WhatsApp & Chat
Template delivery, read, reply and sentiment.
Forms
Submissions, completion rate and field drop-off.
Social
DMs, mentions, response time and sentiment.
Surveys & Feedback
Response rate, themes and sentiment.
Reports a demand-gen team lives in
Filter by channel, campaign, segment and date — or clone into your own dashboard.
Campaign channel-mix
Reach and engagement for a campaign across every channel it used, side by side.
Deliverability & delivery
Delivered, bounced and failed by channel, with the sends that need attention.
Form & landing conversion
Submission and completion rates with the fields where visitors abandon.
Journey step engagement
How contacts move through a drip or journey, and which step loses them.
Opt-out & suppression health
Unsubscribe and opt-out trends by channel so list quality stays visible.
Engagement by segment
Which audiences respond to which message, to sharpen the next send.
Built for every marketing role
Demand generation
Compare channels and campaigns on reach and engagement, and double down on what responds.
Lifecycle & CRM marketers
Watch journey and drip engagement step by step and fix the stage that leaks.
Web & content
See form and landing-page completion and field drop-off to tighten every capture point.
Engagement that follows the contact
Every send, open, click, form fill and reply logs to the same contact record your CRM, segments and journeys use. One unified data model means marketing engagement sits beside the sales and support history on that person — so a “qualified” segment reflects real behaviour, with role-based access, audit trails and India data residency throughout.
Marketing analytics questions
Yes. Delivery and engagement are measured the same way across email, SMS, WhatsApp, RCS, push and social, so a campaign that used several channels reads as one picture rather than separate tool exports.
Form and landing analytics report submission and completion rates and field-level drop-off, so you can see the exact field where visitors abandon and simplify it.
No. You see your own delivery, open, click and reply figures against your goals. Any numbers in a demo dashboard are illustrative samples, not industry benchmarks.
Engagement logs to the same contact record CRM uses, so marketing touches sit alongside the lead and deal history and feed segments and scoring rather than living in a silo.
See how Marketing communicates
Start free, or get a guided walkthrough — every send, click, form and reply across every channel, measured and rolled up.