Notification Analytics
Measure every push, in-app and alert notification you send — delivery, reads, opt-ins and unsubscribes — so you reach people without wearing out the channel.
Overview
Notifications are the cheapest way to reach someone and the fastest way to lose them. Send too many and opt-ins collapse; send too few and no one acts.
Notification Analytics tracks delivery, reads and clicks on every push, in-app and alert notification, plus opt-in, opt-out and send frequency — so you can watch for fatigue before it happens.
Explore Omnichannel Communication →- ✓ Delivery & read tracking
- ✓ Click-through on notifications
- ✓ Opt-in & opt-out trend
- ✓ Send frequency & fatigue signals
- ✓ Channel mix (push, in-app, alert)
- ✓ By segment & campaign
What Notification Analytics measures
Every signal on your own notifications — described as what we capture, never as invented rates.
Delivery & read
See delivered, read and dismissed on every notification.
Click-through
Track clicks through to the action a notification pointed to.
Opt-in & opt-out
Measure opt-in health and the opt-out and mute events after a send.
Frequency & fatigue
Watch send frequency per user and the fatigue signals that follow.
Channel mix
Compare push, in-app and alert across web and mobile.
By segment
Compare reach and engagement across segments and campaigns.
The signals behind every send
Each one is captured against the user and segment the notification reached.
- ✓ Delivered, read and dismissed per notification
- ✓ Click-through to the intended action
- ✓ Opt-in rate and opt-out / mute events
- ✓ Delivery by platform — web, mobile, in-app
- ✓ Send frequency per user and fatigue signals
- ✓ Unsubscribe spikes after a given send
- ✓ Quiet-hours and throttling adherence
- ✓ Reach and engagement by segment and date
Live in four steps
Connect channels
Link push, in-app and alert channels.
Every notification logs
Delivery, reads, clicks and opt-outs attach to the user.
Delivery & opt-ins roll up
Reach, engagement and opt-in health aggregate by segment.
Tune frequency
Cap sends and respect quiet hours to avoid fatigue.
Reach people without burning the channel
The signals that tell you when you are sending too much, before opt-ins collapse.
Opt-in health
Opt-in rate and the balance of opt-ins to opt-outs over time.
Frequency caps
Sends per user against your caps, and quiet-hours adherence.
Unsubscribe signals
Opt-out and mute spikes that follow a given send or cadence.
How the agent works with Notification Analytics
The Flow-Cognition Agent runs a real loop on your data — grounded in your records, governed and logged.
Sense
Reads every notification, its delivery, reads and opt-out events.
Decide
Scores click-through, frequency and fatigue signals against your caps.
Act
Flags fatigue risk and sends past quiet hours to hold back — every action logged.
Five-tier model routing · field-level permissions · full audit trail. See the AI layer →
Where teams put it to work
Transactional alerts
Confirm delivery and reads on OTPs, receipts and status alerts.
Engagement nudges
Measure clicks and opt-outs on re-engagement nudges.
Operational & system alerts
Track delivery and reads on internal and system alerts.
Questions, answered
Delivery, reads and clicks, opt-in and opt-out, send frequency and fatigue signals, and channel mix — by segment and campaign.
No. It measures delivery and reads on your own notifications; any rate you see is from your data.
By tracking send frequency per user and the opt-out and mute spikes that follow, so you can cap before opt-ins fall.
Yes. Push, in-app and alert notifications across web and mobile are tracked in one view.
Push sends the notifications; Notification Analytics measures delivery, engagement and opt-in health so you send sustainably.
Reach people without wearing them out
Start free, or get a guided walkthrough — every delivery, read, opt-in and opt-out, in one view.